Assiniboine Park ZooJourney to Churchill Launch

McKim was excited to be engaged to launch the long-anticipated Journey to Churchill exhibit – the centrepiece of the Assiniboine Park Zoo and the City of Winnipeg. An engaging campaign was required to encourage Manitobans to visit their old friend, the zoo and park, both of which had undergone a major redevelopment. The agency developed a five-week teaser campaign to generate buzz about the exhibit. And following the opening, the focus was put on the stars of the exhibit – polar bears, seals and muskoxen. Visuals of the animals were paired with an invitation to capture these one-of-a-kind experiences up close. Executions included outdoor, web, print, digital, transit shelter wraps, and elevator interiors in buildings in downtown Winnipeg.

Pre-Launch

Superboards20121-APC-JtoC_Superboard_HR_Phase1_1

Billboards
20117-APC-JtoC_Outdoor_HR_FIN_revLR-1
20117-APC-JtoC_Outdoor_HR_FIN_revLR-2
20117-APC-JtoC_Outdoor_HR_FIN_revLR-3

Launch

Superboards

20121-APC-JTC_Superboard_HR_Phase2_FIN-copy

Billboards

J2C-zoocityfinal2_email-cropped
Photo Credit: Thomas Fricke

Print

20235-APC-JTC-Print-Phase2Metro_NowOpen_Seal_HR
20235-APC-JTC-Print-Phase2Metro_NowOpen_Bear_HR
20235-APC-JTC-Print-Phase2Metro_NowOpen_Muskox_HR

Elevator wraps

APC-Elevator-Wraps-05
McKim---Richardson-Elevator-9-install
elevator3

Transit shelter wraps

APC Transit shelter - Grant at Shaftsbury 03
APC Transit shelter - Grant at Shaftsbury 02
APC Transit shelter - Grant at Shaftsbury 01
APC Transit shelter - Portage at StJ A 02
APC Transit shelter - Portage at StJ A 01