There has never been a better time to build a purpose-based brand.

While many companies struggle to stay relevant during the 2020 coronavirus pandemic, brands with purpose have pivoted quickly, effectively and affordably. They remain relevant to their customers, employees and all their stakeholders. Having a purpose-based brand is crucial during a crisis, but it can also help you win customers and influence behaviours every day – by tapping into your reason-for-being, and what it means to your audiences. That's what we do at McKim. If you'd like to learn more, let's start a conversation.

The Canada’s Heart Beats brand reenergized our organization and created momentum in our entire industry. It’s a home run.

Colin Ferguson, President and CEO, Travel Manitoba