The first rule of advertising? You're not going to engage your audience by boring them to death.

The ability of technology to deliver customized, branded messages every second of the waking day has eclipsed our intellectual ability to parse and differentiate them. There is only one way your brand can stand out. Creativity. A big idea. It's no longer enough just to tell your story. You have to sell your story.

The Canada’s Heart Beats brand reenergized our organization and created momentum in our entire industry. It’s a home run.

Colin Ferguson, President and CEO, Travel Manitoba