Travel Manitoba Brand Campaign

Television
Regina Revitalization Initiative Announcement



Developing the brand for Travel Manitoba had its roots in extensive research conducted throughout 2012. The strategic and creative approach took shape in 2013. The agency developed an inspiring and proud brand that expresses the true nature and spectacular beauty of the province: Manitoba – Canada’s Heart… Beats. The award-winning campaign launched on national television in early 2014, and broadened into a multi-media campaign in spring. Executions include television, in-flight video, targeted print publications, web and online media. An attention-grabbing installation at Light Rail Transit stations and on trains also brought the brand to Calgary, home to a high density of the targeted audience.

Online videos
TRAVEL MANITOBA ~ ART & ARTS
TRAVEL MANITOBA ~ CULTURAL IMMERSION
TRAVEL MANITOBA ~ FRENCH
TRAVEL MANITOBA ~ HISTORICAL PLACES
TRAVEL MANITOBA ~ IMMERSIVE CULTURE
TRAVEL MANITOBA ~ OUTDOOR EXPERIENCES
TRAVEL MANITOBA ~ SURPRISING DISCOVERIES

 

Print
19379-Travel-MB-Print_G&M_HR-Winnipeg
19379-Travel-MB-Print_G&M_HR-Winter
19379-Travel-MB-Print_G&M_HR-Summer
19379-Travel-MB-Print_CM_HR-Fishing
19379-Travel-MB-Print_EnRoute_LR-Winnipeg
19379-Travel-MB-Print_EnRoute_LR-Winter
19379-Travel-MB-Print_EnRoute_LR-Summer

 

Air Canada’s enRoute and Westjet’s up!

EnrouteTravelMB_MONTAGE

Calgary out-of-home
Polar bear train Travel MB
beluga escalators
Arctic escalator
beluga outdoor station Travel MB
decals indoor station Travel MB
Doors station Travel MB
interiro station Travel MB
LRT downtown Travel MB station domination
LRT downtown Travel MB station domination2
LRT downtown Travel MB station domination3
LRT interior Travel MB station domination
LRT interior Travel MB station domination2
LRT interior Travel MB station domination beluga
Next stop exhilaration LRT interior Travel MB station domination
polar bear door station Travel MB
polar bear interior staiton wrap Travel MB
polar bear outdoor station Travel MB
Polar bear peeking into train Travel MB