St-Boniface Hospital Branding with hope

McKim worked with the St. Boniface hospital on an in-depth rebrand in 2009. The project involved a deep level of discovery which identified that the existing logo was still relevant, but needed to be updated to reflect the history of the institution and Grey Nuns who founded it. The resulting brand narrative made its way into multiple media, including a television spot.



Branding the St-Boniface Hospital