McKim created a comprehensive multimedia and phased campaign to coincide with the opening of Winnipeg Transit’s Southwest Rapid Transit Corridor. The campaign had to both raise awareness of the updates and promote adoption of the new service to existing transit users and car commuters. Over the course of several months, the campaign familiarized current transit users on the new service, highlighted the benefits of transit over car commuting, and drove traffic to the Winnipeg Transit website.

Transit shelters

Billboards

Print ads