Liquor Mart A Season of Something Fresh

Long-time client Manitoba Liquor & Lotteries required a seasonal campaign to promote coolers, ciders and beer in its Liquor Mart stores. With the warm weather, customers want to try beverages new to the market – drinks that are fresh, colourful, trendy, thirst quenching, and can be enjoyed under the sun. McKim designed a campaign that’s fun, bright, inclusive, and captures that “refreshing” look. Creative is in Liquor Mart stores, and is online in web banners and on social media channels.

Web banners


In-store poster