Giant, talking raccoons Recycle Everywhere’s Newest Allies

Manitobans were first introduced to Bernie and Gracie in 2017, the newest brand ambassadors for the Canadian Beverage Container Recycling Association and its Recycle Everywhere program.

Featured in TV spots and multiple online engagement pieces, the life-sized, talking raccoons are educating viewers about good beverage container recycling habits in a humorous and approachable way. The campaign appeals to the client’s broadest audience, ages 25-54, and is part of this year’s multi-targeted approach.