Exchange District BIZ Rebrand

The Exchange District BIZ required a new visual brand identity that properly captured the district’s true spirit and heritage. A visual identify for ‘The Exchange’ was developed to stand alone and be used collaboratively with partner organizations, including the Exchange District BIZ. A logo was created for all materials, including new signage on the BIZ’s office front, and for use on the web and social media. A brochure, visitor’s guide, letterhead, envelope, and business cards were also developed, and the website was re-designed. Finally, the agency developed an advertising toolkit for The Exchange’s use in communications.

Logo

EXCHANGE-LOGO

Brochure

EXG-BIZ-brochure-closed

EXG-BIZ-brochure-open

Visitor’s Guide

EXG-BIZ-Visitor's-Guide

Website
mockup_website2

Stationery Package

01_brand

05_brand

Signage
EXG-BIZ-sign2

Toolkit

As part of the rebrand, McKim developed an advertising toolkit so The Exchange can design its own collateral in house, to seamlessly integrate with agency-developed pieces.

EXG BIZ collateral_WhiteBkgrnd