Recycle Everywhere Building on an Effective Campaign
Television
Following 2013’s successful transformation campaign for Recycle Everywhere, a strategy was developed to capitalize upon the brand’s top-of-mind presence. This led to a new creative platform in 2014, in which the message has been distilled into a direct call to action. The purpose: to inform the public that all empty beverage containers are recyclable. The ads clearly make this statement, encouraging Manitobans to recycle every single one of their empty beverage containers. By co-opting the advertising equity established by different beverage producers, and their relationship with the consumer, a genre-specific advertising campaign was developed. Each execution showcases a specific type of beverage, and is tied to the overarching message with the final tagline. No matter what the drink, enjoy it, and then recycle it.
Outdoor
Transit Shelters
Silver Recycling Boxes
Superboard
Radio
[audio:CBCRA_WATER_1_rev1.mp3|titles= Recycle Everywhere – Water – Radio Spots – 1 of 2]
[audio:CBCRA_Juice_theChoice_rev1.mp3|titles=Recycle Everywhere – Juice – Radio Spots – 2 of 3]
[audio:CBCRA_Cola_rev2.mp3|titles=Recycle Everywhere – Cola – Radio Spots – 3 of 3]