Manitoba Liquor and Lotteries —Anticipation is the Game

With their deep industry knowledge, our client Manitoba Liquor & Lotteries has helped McKim become immersed in the mindset of gaming audiences. Our most recent awareness campaign for the Casinos of Winnipeg has focused on the insight that gaming is less about winning than it is about that moment of anticipation when you think you might. This multi media campaign visually recreates the experiential and emotional thrill of casino gaming. It’s the latest in a long list of campaigns we have created during the course of our history with this client.