McKim and the University of Manitoba have been working together for over 10 years. During this time, we’ve created award-winning campaigns, reimagined their brand identity, crafted the interactive Expedition Churchill experience, and so much more. 

This past year we’ve worked together to carefully develop a new voice that inspires their audience with the notion that their experiences at the University of Manitoba can take them anywhere they want to go.

To launch this new campaign, McKim created eye-catching pillars and complimentary signage to introduce every visitor who passes through the James Armstrong Richardson Airport to Western Canada’s oldest university. Recently, U of M alumnus, Dr. James Peebles, won a Nobel Prize in physics for his widely recognized contributions to the study of physical cosmology. In order to celebrate this historic achievement, we focused the entire airport installation on his award.

Everyone at McKim is proud to have been part of such a remarkable project and we offer sincere congratulations to the University of Manitoba on the beginning of this impactful campaign.