In the winter/spring of 2017, McKim partnered with longstanding client The Mosaic Company to develop a new corporate TV/pre-roll spot to run regionally in Saskatchewan and Ontario, and nationally on TSN during CFL football games throughout the 2017 season and up to Grey Cup in November.

The spot features generations of Mosaic employees through the years who have helped make Mosaic a global leader in technological innovation and environmental sustainability – today and for generations to come.