How Sherpa and McKim sought community input on choosing a name for our new agency.by McKim Communications GroupJanuary 31, 2022 Put your money where your avatar is.by Audra LesoskyOctober 15, 2021 Should your logo work as hard as you do?by Brent MorrisseauDecember 2, 2020 Media trends in a new normal and what they mean for advertisers.by McKim Communications GroupOctober 28, 2020 Your small business is a success story. Learn how to tell it.by Zac EastonOctober 21, 2020 Ad agency vs. Design firm: A refreshingly biased view.by Carey PradinukOctober 13, 2020 Communicating your way through a crisis.by Audra LesoskySeptember 28, 2020 Planes, trains & automobiles… Just how far can you push out-of-home advertising?by Tamara BodiSeptember 17, 2020 Is your place brand ready for staycations?by Tamara BodiAugust 13, 2020 Five incorrect assumptions on what media channels are most effectiveby McKim Communications GroupAugust 12, 2020 The podcast is mighty. Is it ready for advertising?by Tamara BodiJuly 30, 2020 Game on! How brands can prepare for the return of big-league sports.by Jesse CringanJuly 23, 2020 There are two sides to every story.by Peter GeorgeJuly 16, 2020 Data is meaningless until you give it meaning.by Audra LesoskyJuly 8, 2020 What’s the Big Idea? Why ideas (still) matter most in advertisingby Jesse CringanJune 24, 2020 The fall 2020 TV landscape and what it means for advertisers.by Sara UnruhJune 15, 2020 So now what? A checklist for brands ready to restart marketingby Jesse CringanJune 10, 2020 Has COVID-19 changed the meaning of viral marketing?by Peter GeorgeMay 7, 2020
