In higher education, alumni are key to enhancing the brand.

For any university, your brand is only as good as your alumni. University of Manitoba graduates contribute across a wide range of disciplines and sectors — everything from searching for cures to a pandemic and creating businesses that employ thousands.

To build upon the highly successful Trailblazer brand a campaign was developed for fall and winter 2014-2015 to demonstrate how a University of Manitoba education forges alumni who go on to shape the local and global spaces in which they work, live and play. Creative executions include videos shown at Winnipeg theatres and university events, billboards, posters and spectaculars at airports across the country, and newspaper and magazine ads in publications such as ROB and The Globe and Mail.

“With Trailblazers Do, we put our focus on alumni achievement and in the process, softened the ground for a capital campaign that would go on to raise more than $620 million – most of which was generated through alumni support.”

John Kearsey, VP External, University of Manitoba,

Other work for this client

McKim has done several campaigns for the University of Manitoba that highlight the achievements and contributions of its alumni. From culture to medical research to business leadership, there are countless more great stories to tell.

For more information on our work in higher education, fill out the form below. We’d love to hear from you.

For more on this and to see other higher ed case studies, please visit our site at ED Marketing Agency.